Limited theatrical releases are also responsible for the poor response in India. That year, The Lord of the Rings: The Return of the King, which bagged 11 awards, including Best Picture, was the biggest grosser with $377 million. The only exception to this trend (since the 2000s) came in 2003. It's pretty much the same with other Oscar winners. The Artist, which won the Best Picture award, garnered only $40 million. For instance, in 2011, the highest grosser was Harry Potter and the Deathly Hallows: Part 2, which grossed around $380 million, according to. To be fair, Oscar-winning films not doing well is not an India-only phenomenon. It remains the highest grossing Best Picture winner in India, with gross collections of around Rs 52 crore. The film, released in 1997, had a romantic plot weaved in, giving it a commercial appeal. Titanic, a film about the huge passenger ship that sank in April 1912 after crashing into an iceberg, had a lot of that "macula". "I would say that unless these (Oscar-winning) films have the required dramatic tadka for an Indian audience or have a setting closer home, with characters who can be identified, they will find the going tough in India," adds Farooqui. The majority of people look for entertainment," says Taran Adarsh, a film critic and trade analyst. There is curiosity but the reach is limited. "Be it a local award or an international award, it doesn't matter. It has been nominated for 12 Academy Awards. Incidentally, Lincoln is a co-production between the Anil Ambani-owned Reliance DreamWorks, Twentieth Century Fox and Amblin Entertainment. To date, the film has earned just Rs 1.25 crore in India. But it hasn't done too well so far Lincoln has disappointed," says Faisal Farooqui, Founder-CEO,, a review site. Recent Academy Award-winning biopics include Capote, The Queen, Milk and The Iron Lady. These usually go to those who feature in biopics or dramas, and those do not always do well at the box office either. Rs 1.25 cr Collections of the Oscar-nominated Lincoln in India, to dateApart from Best Picture, the Best Actor and Best Actress awards are among the more coveted Oscars. 2012 was dubbed in Tamil, Telugu and Hindi and is estimated to have grossed around Rs 90 crore.
MBOX OFFICE BUMP AFTER NET SERIES
"Movies such as the Harry Potter series or 2012 are highly commercial and cannot be compared to Oscar nominated movies. Kamal Gianchandani, President of PVR Pictures Ltd, the film production and distribution arm of the PVR Group, points at the lack of a commercial quotient in these films. They know that they won't be able to get enough footfalls," she adds. "The Oscar festivals conducted by multiplexes are a marketing gimmick. "Awards don't matter at all at the Indian box office," says Komal Nahta, a film trade analyst.
The film did better outside India - it had worldwide gross earnings of $377 million. Even Slumdog Millionaire, which had an all-Indian cast and a plot based entirely in India, did only moderately well, with box office takings of Rs 20 crore. With the exception of Avatar and Titanic, both directed by James Cameron, films that have won prestigious Academy Awards have not been very successful in India. Those features, particularly the special effects, played a big role in its box office appeal. It remains the biggest Hollywood grosser of all time in India.Īvatar did win three Oscars, but all lesser ones, involving visual effects and cinematography. That year, the biggest Hollywood flick in India was Avatar, which grossed Rs 110 crore. The film, helmed by Kathryn Bigelow, also met the same fate at the Indian box office, earning just Rs 2 crore. A couple of years later, The Hurt Locker, a film about a bomb disposal unit in Iraq, won six Academy Awards, including Best Picture, Best Director and Best Original Screenplay. The biggest Hollywood grosser in India that year was Spider-Man 3, which earned Rs 68 crore.
With that kind of pedigree, it should have done well at the Indian box office. The film, a dark and absorbing tale about a fortune, a busted drug deal, and a hitman, won three other Oscars: Best Director, Best Supporting Actor and Best Adapted Screenplay. The Academy Awards recognise excellence in films released during the previous year. In 2008, No Country for Old Men, a film directed by the Coen brothers, Ethan and Joel, won the Best Picture Academy Award.
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